Hotel Website Development & Digital Check-in System Integration

Feel Nimman needed more than a brochure site. The core problems were:

1. Crowded location, zero differentiation online

   Nimman is packed with hotels and guesthouses. The website had to clearly sell:

   • The location advantage (2–5 minutes walk to One Nimman, Maya, CMU area).

   • The room mix (single, twin, king, penthouse) and deals for weekly / monthly stays.

   • A simple, trustworthy path to direct booking, not just “go find us on an OTA”.

    

2. Slow, paper-heavy check-in at the front desk

   Staff were dealing with:

   • Paper forms, photocopying IDs, and manual data entry.

   • Repeated spelling errors and missing information.

   • Extra time spent at the counter during busy check-in windows.

    

3. Same questions asked over and over, on every channel

   Guests kept asking variations of the same things via Line, email and OTAs:

    

   • “How far is the hotel from Maya / One Nimman / the airport?”

   • “Do you have parking?”

   • “Can I check in late?”

   • “What are your monthly rates?”

   That meant the owner and staff were constantly answering FAQs instead of focusing on operations.

Our job as Graphio Creative Studio, a web and app development agency based in Chiang Mai, was to turn the site into a real digital front desk:

• Sell rooms and location clearly.

• Digitise check-in.

• Let an AI chat assistant handle the most common questions automatically.

1. Website UX & Content Structure

 

We redesigned the site around what a real guest needs to decide:

• Where is it exactly and what’s nearby?

  Clear location section highlighting One Nimman, Maya, CMU, and key distances.

• What rooms do you have and how much are they?

  Room cards for Standard Single, Deluxe Twin, Deluxe King and 2 Bedroom Penthouse with key amenities and a “Check Availability” path.

• Why should I book direct?

  On-site display of direct-booking promotions (weekly/monthly/early-bird offers) instead of hiding them inside OTAs.

We kept it as a single-page, scrollable layout with obvious entry points to the booking engine and quick check-in, tuned for mobile first.

 

 

2. Visual Design for a Boutique Hotel

The physical property has a compact, design-focused feel, and we mirrored that:

• Large, clean photography of rooms and common areas.

• Minimal, legible typography that works in both English and Thai.

• Avoiding generic template “hotel theme” visuals in favour of something closer to an editorial layout: calm, simple, and confident.

The result is a site that looks like the actual hotel: small, intentional, and in the heart of Nimman – not a generic 200-key city hotel.

 

3. Digital Self Check-in System

We built a QR-based digital check-in flow and integrated it tightly with a secure backend:

1. Guest scans a Quick Check-in QR at reception or from pre-arrival communication.

2. They land on a mobile-optimised form to enter:

   • Personal details

   • Stay information

   • Contact details

    

3. The form supports secure ID / passport photo upload directly from the phone.

4. All data is stored in a secure database and admin interface, replacing handwriting and manual typing.

Design and technical choices:

• 100% optimised for use while standing in the lobby with a phone in hand.

• Linear, short flow – no unnecessary steps, no clutter.

• Proper access controls so only authorised staff can view and manage guest data.

This keeps the legal/compliance side cleaner while making life easier for both guests and staff.

 

4. AI Chat Assistant for Guests

To reduce repetitive questions and support guests outside office hours, we added an AI-powered chat assistant to the hotel website:

• Trained on:

  • Hotel FAQs (check-in/check-out times, parking, smoking policy, late arrival, etc.)

  • Location and distances to key points (One Nimman, Maya, airport, CMU, etc.)

  • Room types, amenities, and long-stay promotions.

  • House rules and contact details.

   

• Integrated as a chat widget on the website that can:

  • Answer most pre-booking questions in natural language.

  • Guide guests to the right section of the website (rooms, promotions, quick check-in, contact).

  • Reduce basic “Is this available?” or “How far are you from X?” questions that normally hit Line or email.

   

We tuned the assistant to:

• Keep answers short and practical.

• Escalate to human contact (phone/Line/email) when it doesn’t know or when the question is clearly edge-case.

• Respect language reality in Thailand: respond well to both English and simple ESL phrasing, and can handle copy-pasted Thai questions based on the hotel’s content.

 

5. Technical Implementation & Operations

Under the hood, we implemented:

• A fast single-page marketing site using our modern JavaScript stack (Next.js/React) with good Core Web Vitals, especially on mobile.

• A custom backend for:

  • Digital check-in records and guest data.

  • Basic analytics on check-in usage.

   

• An AI chat layer integrated into the front-end, connected to a managed LLM backend so there’s no model to host or maintain at the hotel level.

All of this is manageable by a very small internal team: no dev knowledge required for day-to-day operations.

Faster, Cleaner Check-in

• Noticeably shorter check-in times – guests fill in their details on their own phone instead of writing on paper and waiting for staff to re-type everything.

• Paperless workflow – guest records are born digital, easier to search, filter, and export when needed.

• Fewer errors – guests type their own names and ID numbers, reducing mis-typed info and rework.

 

Less Repetitive Work for Staff

• The AI chat handles most of the repetitive questions about location, promotions, parking and room basics before guests even arrive.

• Staff now see more “real” questions and booking requests instead of answering the same basic FAQs 20 times a day on different channels.

• Late-night and off-hours enquiries still get answers, improving perception for international travellers in different time zones.

 

Stronger Direct Booking Presence

• The website clearly showcases the location, rooms, and direct-booking discounts, giving guests a reason to book via the official site rather than only via OTAs.

• Combined with digital check-in and AI chat, the site behaves like a mini digital front desk: it informs, reassures, and collects data instead of being a static flyer.