A set of 2 promotional videos created to reintroduce WeCayla’s signature product to a new target audience. The client wanted to expand their market as well as elevate their brand positioning. Their previous marketing content consisted of outdated graphics and low-quality videos. They were looking for a way to remarket themselves using their existing products. This is where Graphio Creative Studio stepped in.
Knowing that the beauty and skincare market puts high value into clean and presentable imaging, we made sure that the final video had to be minimal, sleek, and bright. Filming under a bright, crisp environment meant that no mistake would go unnoticed. All hands were on deck to make sure that everything was under control and to fine-tune the details.
The final videos have been used to rebrand their image on their official Facebook and Instagram accounts.