A video about Kru Bella, a Go With Goodwill volunteer, on a mission to help reduce the Doi Suthep forest fires.
As Graphio, we specifically proud of this video. Our client only came up with one word for us: Resilience. We had to find the topic, we had to find the people and shoot the clip. It was a complete 0 to 100 project.
When we took on the job, it was the infamous air pollution season in Chiang Mai due to forest fires caused by deliberate field burnings and extreme temperatures. We came across this amazing group of volunteers lead by Kru Bella. She is not just a great leader but also dedicated her life, her time to the good of the society she lives in, a virtue we believe all should have.
There was so much to go on with. We interviewed people and shoot footage over 4 hours, however, due to the time limitation set by the client, we had to reduce it to just under 15 minutes.